Let’s get right to our pitch: We know how the decline of traditional media has changed the game. We also know what people read and watch, and where they do it. We create content and campaigns to reach your target audience without wasting your time or money.
The world is changing faster than ever and knowing how to navigate this change is everything. Let us show you how.
What success can look like for you
“Your strategies work, plain and simple.”
That’s how the Happy New Year note from a recent client started. The B2B publisher then shared year-over-year audience gains to his site across the final 6 months of 2022, as reported by Parse.ly.
We worked together 8 months, through October 2022. Below, you’ll see gains during and after the engagement because we deliver proven strategies that last.
A few ways we can start helping you win today
Rebuild your newsroom
Everything about journalism has changed, even if your team hasn’t. We led the digital-first transformation at one of the largest local news and information websites in the country, building an audience of 21 million unique visitors a month. Let us show you how to start taking those same steps.
Develop your staff
Running a newsroom during the media’s seismic transformation and then through the pandemic taught us that change is necessary — and, when viewed properly, an incredible opportunity. Our experience aligns with companies across all industries that help with the digital demands of tomorrow.
Kevin Whitmer spent more than a dozen years running the largest and most influential media organization in New Jersey at The Star-Ledger and NJ.com, most recently as Senior Vice President for Content, Expansion and Development. Kevin is widely known and respected in the state’s community of journalists and influencers for leading and advocating for his teammates, who have won Pulitzer Prizes, New York Emmy Awards, national Online Journalism Awards and just about every other major award in journalism.
He founded Whitmer Consulting in 2022 with his wife, Regina. Today, they offer clients a unique mix of skills focusing on data, digital media and marketing, strategic communications, audience development and targeting, high-impact SEO and, of course, storytelling, writing and editing.
They pride themselves on developing your message, and knowing how and where it is best delivered.
Did you know?
NJ.com was among the country’s five largest local news and information websites every month of 2021. In fact, comScore measures NJ.com as larger than the Philadelphia Inquirer and Boston Globe — COMBINED. NJ.com also regularly tops sites such as the NY Daily News, Miami Herald and Chicago Tribune with a Google Analytics average of 21.3 million monthly uniques.
Regina and Kevin have more than six decades combined of professional experience in journalism, digital media, corporate communications, magazine and book publishing and now in strategic communications and consulting.
And, yes, they met in a newsroom.
Kevin served for more than a dozen years as the Editor-in-Chief at The Star-Ledger and then as Senior VP for Content, Expansion and Development at NJ.com. He is now the president of Whitmer Consulting, which he co-founded with Regina.
His career in daily journalism spanned 36 years — 30 of them in New Jersey. He was part of three Pulitzer Prizes, 23 New York Emmy Awards and virtually every major national journalism award that recognizes News, Sports and Business coverage. The Star-Ledger also has received the New Jersey Press Association’s General Excellence award as the state’s top newspaper 8 of the past 11 years.
Regina is an award-winning journalist and book editor with more than 30 years’ experience reporting, writing, editing, coaching and proofreading. Her experience spans a variety of industries and platforms.
Her freelance career has included diverse, sometimes unconventional, experiences in nonprofit and corporate communications and marketing, custom content for trade publications, and publication of newsletters and magazines. Her ability to pivot has allowed her to write witty descriptions for a novelty toy catalog one day, then break down health insurance news for a wire service the next.