Kevin Whitmer served as the top editor at The Star-Ledger and NJ.com from 2009-2021 before founding Whitmer Consulting with his wife, Regina.
Whitmer’s career in daily journalism spanned 36 years — 30 of them in New Jersey. He was part of three Pulitzer Prizes, 23 New York Emmy Awards and every major national journalism award that recognizes News, Sports and Business coverage. The Star-Ledger also has received the New Jersey Press Association’s General Excellence award as the state’s top newspaper 8 of the past 11 years.
Most recently, he served as Advance Local’s lead editor in New Jersey, responsible for all content on NJ.com, LehighValleyLive.com and affiliated digital platforms, plus what appears in The Star-Ledger and three other daily newspapers.
He led the newsrooms through the digital revolution and dramatic changes to an industry that often felt like it was in a death spiral. He positioned the newsroom for success, and it continues growing and investing more resources for coverage of New Jersey and the Lehigh Valley. His teams built audiences across multiple digital platforms, reaching an estimated 6 million adults every month. By itself, NJ.com now reaches more than 1 million unique visitors, more than 2.5 times the daily circulation of The Star-Ledger at its peak. In addition, the NJ.com brands have earned the trust of highly engaged audiences on Facebook (1.2 million likes), Twitter (542,000 followers), YouTube (303,000 subscribers) and Instagram (289,000 followers).